Are you ready to create your customized badges? Customized badges are an effective way to promote your business and brand. Customized badges are affordable but with high-value. They could be the important part in your upcoming campaign. Over the past 10 years, Morning Craft has helped hundreds of companies and organizations create perfect customized badges. We have learned some things along the way! Today, we would like to share some of these lessons with will help to produce perfect customized badges with you, too. Here, we share how to avoid mistakes when creating customized badges.

1)Think about basics

Today, customized badges have transformed from low-quality, tired designs into trendy and collectable accessories for people at all ages. Customized badges are unique, artistic and eye-catching. How to make your customized badges more creative? Explore the key factors which include size, shape, material and finish.

1, Size

The size of your customized badges will determine your content and your audience to some extent. Are you going to have a long messages or large graphic on your customized badges? For example, you have to put you company’s website and social media handle. The more message you want, the larger your customized badge will be. Also think about how your customers will wear your customized badges. If you want to giveaway your customized badges along with a bag, you might need to create a larger customized badge which will be visible when pinned to the bag. 

2, Shape

At Morning Craft, our customized badges can be made in any shape. For example, simple shapes like circles or rounded rectangles might be good for name badges or ID tags. Unique shapes may fit your logo or industry, for example, fun enamel “pizza” badge we have ever created.

3, Material

At Morning Craft, we offer a wide rang of materials to choose from. Our team of craftsmen will help to pick up the suitable material which aligns with your design, audience and budget. For example, if you want to engage youth, a playful and bright rubber customized PVC badge is an ideal option. If you want to create customized badges for resale or as special awards, premium enamel and embellishments comparable to luxury brand badges is an ideal choice.

4, Finish

Surface finish will distinguish your customized badge from the rest. It gives it immediate character, shine and depth. Just tie your surface finish choice into how you intend the customized badges to be used, and by whom.

2)Follow brand guidelines

Brand important for your company. Brand makes project professionalism, establishes authenticity and builds trust. Brand bridge to your customer. A brand doesn’t exist within a company but rather in the mind of customers according to a source. Customized badges with brand logo is an extension of your brand, they maintain consistency with your design. When creating customized brand badges, remember to provide your badge manufacturers with your brand guidelines which logo design, application, treatment and pantone colours to make sure everything is perfect matching. Make sure your expectations are aligned from the very beginning of the project. And let your customized badges to offer samples to confirm consistency. Remember one important thing: don’t let brand consistency be a mistake!

3)Price is not the driving factor

Price is always an important factor to a project, no matter how big size of your business or your budget. But don’t let the price be the driving factor when creating your customized company badges. Consider an important factor – quality – how will your customized company logo badges reflect your brand? You also want to choose the right customized badge manufacturers – let them to offer start-to-finish design assistance. And let them to deliver customized badges in time for your campaign. According to a study, it will take only ten seconds to form an impression of your brand – customers won’t care how much you paid for the badges, they will see everything except for the price.

4)Plan a timeline

Timing is another mistake to avoid. If you are creating customized badges for an upcoming event, we suggest to making a timeline of the key dates and working backward to make sure you have your customized badges well before you need them. Pre-planning and allowing plenty of time is important, at Morining Craft, there are a few options for inevitable last-minute needs which inlcude button badges and printed badges. These kinds of customized badges can be designed and created in minimal time. At Morning Craft, you can get these kinds of customzied badges in just five days of art approval!

5)Packaging

Packaging is a long way to add polish and prestige to your customized badge. And adding a backing card can increase badges sales by up to 25%. Enhance your customized badges with customized backing cards, swing tags or presentation boxes. Adding special presentation materials is also a great chance for showing additional messages about your brand, company or service.

6)Choose a right badge manufacturer

All of the mistakes above can be easily avoided with one right customized badges manufacturer. Look for a badges manufacturer which aligns with your needs and guarantee to offer the best service. These needs include: a professional sales manager who can offer advice and suggestions at every step; quality accreditations, free design service and on-time delivery. To protect your brand or company reputation, you might also need customized badges manufacturer which adheres to stringent ethical manufacturing standards.

Conclusion:

Customized badges are an effective way to promote your brand or company. They’re even more powerful as part of a larger campaign! You can also conside other items which include as part of your campaign to extend your brand message. For example, you can create a matching customized badge, customized coins, customized logo keychain and more. You can also create an inventory of customized badges in bulk to keep on hand for your new customers. At Morning Craft, the possibilities are only limited to your creativity.

Hopefully, this post can help to avoid mistakes when creating your customized badges. A well-made customized badge helps you to build brand awareness by turning recipients into walking, talking brand ambassadors. At Morning Craft, we offer low-cost and high-return customized badges to meet and exceed your business goals. Contact us today to start your customized badge projects.